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James Brayshaw CEO of AdaptiveComms announces Carbon Neutral target

Carbon Neutral initiative spearheaded by AdaptiveComms CEO

AdaptiveComms Unveils Carbon Neutral Targets for 2030


Southport-based AdaptiveComms has played an integral role in supporting SME’s throughout the North West to develop stronger communication strategies and has now pledged to become carbon neutral.


AdaptiveComms provides a comprehensive range of tailored services and software, from hosted and business telephony systems, Microsoft Office 365 packages, broadband, generalised IT support, as well as photocopiers, printers and CCTV.


Established in 2003, by James Brayshaw, AdaptiveComms has grown to become both successful and acclaimed, with appearances amongst Goldman Sachs 10,000 Small Businesses, receiving the E3 Business of the Year Award, and the Northwest Insider 42 Under 42 Award. As an award-winning service, it is this customer-led focus which allows AdaptiveComms to exceed the expectations of their clients.


As part of an ongoing dedication to providing optimum service, the company is reaffirming its commitment to becoming completely carbon neutral by 2030 by working in a greener, more sustainable way that benefits staff, clients and communities. Following a carbon footprint assessment, issued by Liverpool John Moores University, this ambitious goal will be achieved through an investment of £450,000.


The company will be replacing the vehicle fleet, changing office lights to a more sustainable alternative, and introducing a dynamic working structure which supports home working. AdaptiveComms will also be ensuring all the suppliers they work with are in pursuit of the same sustainability goals.


James Brayshaw, CEO said: “We have recently invested in an electric car, the first of many, and have introduced a flexible work-from-home structure. These new steps will not only reduce the carbon footprint of the business but also support employees in remaining every bit as productive whilst also having the ability to work with more flexibility. We’re excited to be on this journey to transform the company into a greener one.”


Daniel Blunt, Industry Liaison Officer (Low Carbon Eco-Innovatory) at LJMU added: “Our report has identified opportunities for low carbon development which will ultimately bring about economic and environmental benefits to both AdaptiveComms and the wider community.”

AdaptiveComms has seen a period of growth, with several new appointments and is currently undergoing a brand refresh with a new website launching this summer.



About AdaptiveComms:

At AdaptiveComms, our goal is to make businesses successful, modern, flexible and efficient by providing tailored business phone systems, cloud and connectivity services and solution-focused IT support. If you want to learn more about how we can help you, call our award-winning team: 01704 540547 or find out more about us here.



Editorial Contact:

Danielle Hodgson 01704 540 547,